Barouge Restaurant Bar logoby ~arpad

Designs & Interfaces / Logos & Logotypes

Briefing:

New restaurant bar opening on student accommodation premises in Melbourne. Require logo to attract primarily uni students. Bar is called BAROUGE which stands for red bar in French so logo should probably contain some red colouring and a design that would reflect a trendy place where everyone can hang out. Website, Trademark or Brand Name: barouge / Desired Tagline: No desired tagline / Desired Color Scheme: some red preferably.

Conceptual approach
"Heart + fruit"

The symbol
freedom / sin (in the most positive way) / youth / health
emotions / people / connections

The type BAROUGE (original)
Inspiration on Büro Destructs most challenging and unusual experiments.

the type BAR • RESTAURANT • CAFE (detail: the bullet character is actually the symbol)
I've designed this typeface a few years ago (please see my portfolio showcase) but somehow ended up lost in some old sketch book in my bedroom. I thought it might look good because its so neutral and elegant, yet still modern and consistent. It's based on Swiss 721 Condensed font.

Advanced critique please, your feedback means a lot

Thanks again my friends,
arpad