Join for FREE | Take the Tour Lost Password?
[x]

deviantART

 
Creative Commons License
Some rights reserved. This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
:iconarpad:

Artist's Comments

Briefing:

New restaurant bar opening on student accommodation premises in Melbourne. Require logo to attract primarily uni students. Bar is called BAROUGE which stands for red bar in French so logo should probably contain some red colouring and a design that would reflect a trendy place where everyone can hang out. Website, Trademark or Brand Name: barouge / Desired Tagline: No desired tagline / Desired Color Scheme: some red preferably.

Conceptual approach
"Heart + fruit"

The symbol
freedom / sin (in the most positive way) / youth / health
emotions / people / connections

The type BAROUGE (original)
Inspiration on Büro Destructs most challenging and unusual experiments.

the type BAR • RESTAURANT • CAFE (detail: the bullet character is actually the symbol)
I've designed this typeface a few years ago (please see my portfolio showcase) but somehow ended up lost in some old sketch book in my bedroom. I thought it might look good because its so neutral and elegant, yet still modern and consistent. It's based on Swiss 721 Condensed font.

Advanced critique please, your feedback means a lot

Thanks again my friends,
arpad

Critiques


Thank you for your Critique

You are not logged in.

Comments


love 0 0 joy 10 10 wow 1 1 mad 1 1 sad 0 0 fear 0 0 neutral 0 0
:iconxgad:
Wow, that is a really sleek and powerful logo. Very modern and it certainly reminds me of a trendy hangout. I also think that the symbol goes very well with the restaurant's name.

The only criticism I have is this:

I don't really see the two symbols that were your concepts. Not knowing that you were going after a heart + apple approach, I would have thought that the design was similar to that of a strawberry or chili. The heart shape still stands out to me though, and that really is a great symbol for friendship, youth, emotion, etc. :)

I also find the "e" at the end of "barouge" to look slightly more like an "o," especially if I were to look at it from a distance. But that's totally minor.

All things considered though, this is such an awesome logo. The red really catches my eye, and it certainly symbolizes a friendship/hangout feeling right from the first glance. It would totally make me want to eat there. Great job man. :)

--
Introducing the +faq!

//Help Ever, Hurt Never//

Click Here You shexy spammer you. :|
:iconarpad:
Thanks for your most interesting point of view, I've been having problems with that "e" at the end of the barouge word since like... EVER heheh I'm on it though. As for the symbol, well yes.. I guess you're right, its kinda more like a strawberry :w00t: Thanks again :hug:

--
JoãoF | DC | DJ | DF
:iconxgad:
You're very welcome. :D

--
Introducing the +faq!

//Help Ever, Hurt Never//

Click Here You shexy spammer you. :|
:iconnickenglishdesign:
I agree great logo - the e is the only problem I see.

nice job!

--
Visit my portfolio > [link]

Save a whale buy a shirt > [link]


Graphic Designer, Australia
:iconrelic-57:
Looks great to me!!!
:iconmestere:
Really nice stuff! I'm actually from australia, I think this design will really work here, and especially in melbourne, as it is the "design" and "trendyness" capital of Australia!

--
Computerlove Profile
:icondelcorso:
muito bom cara! gosteu do simbolo, do conceito e da integração com a tipografia. Vc vai fazer a ambhientação do bar também ? Provavelmente precisará de outros elementos que a companhem a marca, como fotos, ilustrações ou elementos abstratos.....geralmente eu tento pegar os conceitos que faltaram na marca e insiro nos elementos de apoio, entende?
abraço

--
Peace Love and Design
[link] ::
:icon7ur:
nice one bud

--

© 2009 Orihe. All rights reserved.
orihe.deviantart.com|orihe.daportfolio.com
:iconcogwurx:
Great job. The font choice is great. I really like how it fits with the symbol. Nicely done!

--
::::::::::::::::::
..........i............
........[oo].........
.......l[lll::]l.......
.........[][].........
.....cogwurx......
:::::::::::::::::::
:iconorganic-fields:
ooo i like it! love the logo, though the "e" doesn't really look like an "e". overall its great, the red really makes it pop!

Details

June 20, 2007
345 KB
208 KB
1280×1207

Statistics

70
348 [who?]
38,181 (51 today)
0 (0 today)

Site Map