Men's Premium Clothing Brand Logo and Stationery Design: Silverback Apparel

Briefing:
Sharp and attractive logo. It will need to be simple enough to be used for embroidery, screen printing and so on. It has to look professional, expensive, trendy, and eye catching.

Description:
High end men apparel company with a focus on a 25-40 year old fashion conscious demographic. We are catering mostly to a more conservative corporate world, but want something that will appeal to trend setters.
Keywords: proud, sophistication, strength, confidence, command, success, expensive.

Demographic:
General demographic are men between the ages of 25-40 with a higher than average disposable income. They are employed or frequent a field that requires them to be image conscious and like to follow conservative trends.

Ideal Consumer:
Corporate manager/worker who is regularly exposed to the stresses of social interaction, meetings, gatherings, and seminars. The environment that he spends his days in requires him to maintain a certain personal image standard and so they are fashion conscience. Additionally frequents night clubs, lounges and upscale restaurants.

Conceptual approach:
My idea from the starting point of this project was to create something with the initials, SB. After some quick sketches that were ment to find possible connections between both characters, I thought of a pattern that could work and at the same time, would look fantastic if it was to be embroided. I got inspiration from a few scanned images from an old book I found, with heraldic crests and medieval symbols which stood up for power and manhood. The swashes around the SB were a tough battle, I couldn’t make it match – the S is so different from the B in terms of visual weigth - and being symmetrical didn’t work out so I went for an elliptical shape to “contain” the type. Trajan – modified - was the typeface chosen because I think it marries consistently with the subject intended.

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This was a very interesting project for me, I’ve learned a lot. Hope you all like it.
I humbly thank you very much for your support, it really means a lot to me.