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Artist's Comments

Men's Premium Clothing Brand Logo and Stationery Design: Silverback Apparel

Briefing:
Sharp and attractive logo. It will need to be simple enough to be used for embroidery, screen printing and so on. It has to look professional, expensive, trendy, and eye catching.

Description:
High end men apparel company with a focus on a 25-40 year old fashion conscious demographic. We are catering mostly to a more conservative corporate world, but want something that will appeal to trend setters.
Keywords: proud, sophistication, strength, confidence, command, success, expensive.

Demographic:
General demographic are men between the ages of 25-40 with a higher than average disposable income. They are employed or frequent a field that requires them to be image conscious and like to follow conservative trends.

Ideal Consumer:
Corporate manager/worker who is regularly exposed to the stresses of social interaction, meetings, gatherings, and seminars. The environment that he spends his days in requires him to maintain a certain personal image standard and so they are fashion conscience. Additionally frequents night clubs, lounges and upscale restaurants.

Conceptual approach:
My idea from the starting point of this project was to create something with the initials, SB. After some quick sketches that were ment to find possible connections between both characters, I thought of a pattern that could work and at the same time, would look fantastic if it was to be embroided. I got inspiration from a few scanned images from an old book I found, with heraldic crests and medieval symbols which stood up for power and manhood. The swashes around the SB were a tough battle, I couldn’t make it match – the S is so different from the B in terms of visual weigth - and being symmetrical didn’t work out so I went for an elliptical shape to “contain” the type. Trajan – modified - was the typeface chosen because I think it marries consistently with the subject intended.

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This was a very interesting project for me, I’ve learned a lot. Hope you all like it.
I humbly thank you very much for your support, it really means a lot to me.

Comments


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:iconalneo:
Amazing presentation and icon. :bounce:

Great job, man! Lovin' all your works! :D
:iconalneo:
First comment! brap brap
:iconarwenita:
Great design here, and great design project. Love the fact that you share your notes on the logo with it, it's not just an interesting work, but educative as example.

Good job!

:hug:

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:iconhikaridrops:
neat and elegant!! the typo fits perfectly!! :clap: :worship:

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if it's too loud, you're too old.
:iconhamstarr:
Gostei do logotipo. Ficou muito elegante. Moro em Toronto... Maybe next time I'm downtown I'll buy some shirts lá no Silverback. Heheh.

"General demographic are men between the ages of 25-40 with a higher than average disposable income."
Putz! Nevermind. >__> Toh sem 'disposable income'

Btw I like how the vertical stroke of the B is in the centre of the logo. :) FKOU PERFEITO.
:iconcheduardo2k:
amazing job :worship: very elegant.

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:iconarpad:
heheh Thanks Aloke!! :)

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JoãoF | DC | DJ | DF
:iconpanamakid:
WOW! I hope the client agree's that you have hit the briefing spot on!

This is some slick and grovy work!

Totally love it!
:iconbartollo:
very nice design arpad
great briefing use, as always

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+++++ bartollo.com [link]
+++++ available for freelance projects

Details

September 22, 2007
297 KB
297 KB
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