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September 22, 2007
297 KB
1280×1178
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Comments: 77
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Views: 28,491 (14 today)
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Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
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:iconarpad:
Men's Premium Clothing Brand Logo and Stationery Design: Silverback Apparel

Briefing:
Sharp and attractive logo. It will need to be simple enough to be used for embroidery, screen printing and so on. It has to look professional, expensive, trendy, and eye catching.

Description:
High end men apparel company with a focus on a 25-40 year old fashion conscious demographic. We are catering mostly to a more conservative corporate world, but want something that will appeal to trend setters.
Keywords: proud, sophistication, strength, confidence, command, success, expensive.

Demographic:
General demographic are men between the ages of 25-40 with a higher than average disposable income. They are employed or frequent a field that requires them to be image conscious and like to follow conservative trends.

Ideal Consumer:
Corporate manager/worker who is regularly exposed to the stresses of social interaction, meetings, gatherings, and seminars. The environment that he spends his days in requires him to maintain a certain personal image standard and so they are fashion conscience. Additionally frequents night clubs, lounges and upscale restaurants.

Conceptual approach:
My idea from the starting point of this project was to create something with the initials, SB. After some quick sketches that were ment to find possible connections between both characters, I thought of a pattern that could work and at the same time, would look fantastic if it was to be embroided. I got inspiration from a few scanned images from an old book I found, with heraldic crests and medieval symbols which stood up for power and manhood. The swashes around the SB were a tough battle, I couldn’t make it match – the S is so different from the B in terms of visual weigth - and being symmetrical didn’t work out so I went for an elliptical shape to “contain” the type. Trajan – modified - was the typeface chosen because I think it marries consistently with the subject intended.

__


This was a very interesting project for me, I’ve learned a lot. Hope you all like it.
I humbly thank you very much for your support, it really means a lot to me.
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:iconlogobot:
~Logobot Oct 19, 2011  Professional Interface Designer
sweet ... nice work

Kind Regards
Logobot™
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:iconvernics:
*Vernics Mar 24, 2011  Professional
I have no words to describe this work!

--
[link] ;)
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:iconmcaballer4:
Mood: Love ~mcaballer4 Dec 8, 2010
love it!!!
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:iconet-world:
Mood: Love ~Et-world May 11, 2010
Nice
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:iconstergios:
~stergios Apr 19, 2010  Hobbyist Digital Artist
Very nice design ... Good choice of typo for clothes ... and the whole design work looks great :D :D Well done

--
Die old and live fast
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:iconwoweek:
~woweek Jan 1, 2010
Oh, that's amazing!

--
Matryoshka's Vender
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:iconjughunianfu:
Mood: Amazed ~jughunianfu May 14, 2009
you rocks dude
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:iconversesdesign:
*versesdesign Dec 7, 2008  Professional Interface Designer
you did as per customer's need.

good effort

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Freelance Designer - Website Design | Branding | Logo Design | Animations | Development Check out my portfolio : www.versesdesign.com [link]
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:iconpyrphoros:
~pyrphoros Jun 9, 2008
I like this. It's very clean, classy, and certainly has the upscale look to it.

--
"I am the fire bringer... and like the Phoenix, I arose from the ashes..."
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:iconarpad:
~arpad Jun 13, 2008
I'm glad you think that way :)

--
Facebook | Logopond | Logospire
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