Briefing:
Stepcase is a new company focused into software, content, and community for productivity and organization themes. Logo and Stationary should be timeless and yet have some Web 2.0 style and o incorporate the meaning of this company name where appropriate. Must be Timeless, fresh, clean image. Strong. Focus on a *brandable* logo. Looking for a logo that generates an emotional response"
Approach:
The word: Stepcase. Variant from the word "staircase". Symbol of Level/Step up users' productivity with its solutions (software and content). Climbing, helping them one step at a time. Giving them a platform (a step; a staircase). Text: customized from DIN typeface; loud and clear without yelling, must be readable. The icon, a simple briefcase, a business folder with an arrow > evolution, the next stage, level, business language.
Hope you like it. I must get back to the old shape around here, Its been a while since my last deviation.
Best,
João
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