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ephex logo by arpad ephex logo by arpad
"This company is an "umbrella" company for IT ventures, so it doesn't really have its own products, but is a stable for various IT innovation. Hence, the target audience is investors, corporate partners, etc.

The brand should convey:
- confidence
- optimism
- innovation
- youthful vibrance

We would *prefer* the brand to focus on wording/lettering, rather than having any graphical logo, BUT we're not rigid on this. If you can come up with a good, *original* graphical logo we'd happily consider it. It's just our experience that the type of brand we have in mind is more about the wording/lettering.

Think Intel, SAP, IBM, Lenovo, Cisco, Nokia, Fedex, Ericsson, Google, PayPal..."

What do you think? I tried to keep it simple. Even though some of my inhouse feedback warned me that those "e" characters could be mistaken for an "a", I still bet on that shape. I'm a stubborn motherf&#!+!!

Please let me know, your feedback is important.
Add a Comment:
VadimSoloviev Featured By Owner Feb 11, 2015  Professional Interface Designer
Hi arpad, I want to buy this logo mock ups. What is the cost? Without the logo.
mansy-graphics Featured By Owner Sep 22, 2014  Professional Digital Artist
Wonderful work,
You can also find Free PSD Logo Templates renewed daily here:
Pencilshade Featured By Owner Jul 19, 2014  Hobbyist Digital Artist
Dear arpad, it's a very appealing and simple design. Yet very clever executed. Why?
The dark blue background color is always associated with tranquility, business and technology. It's easy on the eyes of the viewer. The white logotype grotesk conveys clarity, confidence and dynamic due to it's slight oblique/italic nature of the constructed font. Following "Keep it simple stupid". Now to the clever part I mentioned, innovation - you put it into the grass green vibrant lively arrow above the X, while being so clever to part the X into a left/right, up/down arrow to subliminally convey innovation and thinking out of the box into all directions, that's perfect! I really like it!

I hope the customer saw that too!
Sunair1 Featured By Owner Jun 15, 2013
can i know which font you used?
fiaz123 Featured By Owner Jan 9, 2013  Student Interface Designer
nice design
dt0098 Featured By Owner Sep 29, 2012
BeatMachineBeatbox Featured By Owner May 3, 2012  Hobbyist Digital Artist
awesome its looks very good
oRRRRR Featured By Owner May 26, 2011
realy nice and fresh logo :) n1 idea
TEkzye Featured By Owner May 19, 2011
P.S. when i first saw this i read aphex :D
TEkzye Featured By Owner May 19, 2011
if you used a font on the picture can you please tell me it's name? Thanks...
BrainstormL Featured By Owner Apr 29, 2011
very nice logo, congrats (:
jromandia Featured By Owner Mar 24, 2011   Interface Designer
this really caught my eye, awesome work. Would you be interested in designing a brand for my new venture? Please let me know what you would charge for logo design + color scheme + iconic graphic (similar treatment for ephex). Thanks!

Josh (
rixlauren Featured By Owner Jan 25, 2011  Professional Interface Designer
stephensheehan Featured By Owner Nov 23, 2010  Hobbyist Digital Artist
Nikeos Featured By Owner Sep 15, 2010
this is the winner? they most be blind
alfenousa Featured By Owner Sep 10, 2010
Great branding keep it up :)
hugoo13 Featured By Owner Aug 19, 2010  Professional Interface Designer
Great logo design :)

carried in Cruzine: [link]
boylogik Featured By Owner Aug 6, 2010
Read it as an 'E', and as someone who is in the IT ventures space, I think it's an Excellent logo. Did the company accept it?
arpad Featured By Owner Aug 7, 2010
No, can you believe that? LOL
umyrwd Featured By Owner Jun 24, 2010  Professional Interface Designer
nice work...
benngoo Featured By Owner Jun 1, 2010
great job
EmiratesA380 Featured By Owner May 15, 2010  Hobbyist Photographer
I really like this design, and I really really like the presentation. The inclusion of the drawing is really nice to see - no one really does that anymore (if they ever did in the first place).

My only suggestion is to take the sort of chevron shape that makes up the right side of the "x" in the logo and make it match the green of the chevron that's right above it - it would have a dual function that way of forming the "x" in ephex but would also signify that they "go both ways" or "go all ways" since they're an umbrella company.

Nice work.

karsten Featured By Owner May 15, 2010  Professional Interface Designer
sweet design, blue an green mix well!
jokke89 Featured By Owner Mar 6, 2010

how did you start your design?
From witch font did you started from?
Or is it all about your fantasy?
arpad Featured By Owner May 20, 2010
You saw the pencil sketch? That's where the font comes from. Thanks!
mar86fr Featured By Owner Dec 13, 2009
I like it:)
CaliferDean Featured By Owner Jul 12, 2009
Wonderful! :+fav:
eng--abuali Featured By Owner Apr 24, 2009   Traditional Artist
very professional
szsSteka Featured By Owner Apr 17, 2009
It's really cool, the 'e' is good, and readable. I like the concept paper photo, it's really nice to see, how do you plan a logo. Maybe you should make some tutorials about how you plan, sketch, and design a logo.
MCMXCIV Featured By Owner Apr 2, 2009
IMO, to sort the 'E' character out, I would bring the tail that flicks to create the circle more toward the stem on the left.

Sephirosu-nechan Featured By Owner Feb 21, 2009  Hobbyist Digital Artist
you pretty much nailed it there.. its simple and sharp...the little green peice stucks in to your eye fast . i guess you met the requirements nice and smooth.
jonrod Featured By Owner Jan 12, 2009
Loreley1Photography Featured By Owner Dec 31, 2008  Hobbyist
it`s fantastic!!
cobzy Featured By Owner Oct 16, 2008
you'r pro man ;)... awesome work, i need to ask u 4 your help man for a project this logo Promultimedia.. can u help me pls :)
EOSII Featured By Owner Jul 7, 2008
thats nice :)
wilsoninc Featured By Owner Apr 20, 2008  Professional Interface Designer
good one, love the sketch part.
Thizik Featured By Owner Apr 12, 2008
I love this, I really love all your concepts.

The angled stroke on the top horizontal slash in the 'h' to me doesn't fit with the rigid look of the rest of the text.

What did you use to make it?
Thizik Featured By Owner Apr 12, 2008
I love this, I really love all your concepts.

The angled stroke on the top horizontal slash in the 'h' to me doesn't fit with the rigid look of the rest of the text.

What did you use to make it?
Laurie-J Featured By Owner Mar 11, 2008  Professional Interface Designer
An awesome logo man! and I really love how you include the sketch, shows the work you have put into it ;)
calgarc Featured By Owner Feb 5, 2008  Professional Artist
i see them as E's. i like this logo alot :)
arpad Featured By Owner Feb 6, 2008
Thank you!
expoblast Featured By Owner Jan 12, 2008  Professional Interface Designer
Exelent logo, i add your logo in this news [link] !
SHiNiGAMi-Xiii Featured By Owner Dec 22, 2007  Professional General Artist
the umbrella... >:]
cberry240 Featured By Owner Sep 22, 2007
Looks like you put a lot of thought and paid attention to the details of the shapes with your technical drawing. I think it's strong and comes across well.
ahgrafx Featured By Owner Jul 27, 2007  Professional Digital Artist
very nice bro, you are kicken ass at these logos and im lovin the presentation
Methodologi Featured By Owner Jul 25, 2007  Professional Interface Designer
Lovin' it do far!!
MaHoB Featured By Owner Jul 19, 2007
Nice one :) Actually, if it depends on me, I would have done some parts in different way, like the top of the 'h' and the green arrow :)
But nevermind, its still a good logotype :)
thiagotasca Featured By Owner Jul 12, 2007

nice job
a like the colors / perfect


arpad Featured By Owner Jul 12, 2007
Thanks Thiago! :)
dr-devil Featured By Owner Jul 18, 2007
absolute great and nice work !!!!!!!!
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Submitted on
June 25, 2007
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