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Submitted on
June 25, 2007
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ephex logo by arpad ephex logo by arpad
Briefing:
"This company is an "umbrella" company for IT ventures, so it doesn't really have its own products, but is a stable for various IT innovation. Hence, the target audience is investors, corporate partners, etc.

The brand should convey:
- confidence
- optimism
- innovation
- youthful vibrance

We would *prefer* the brand to focus on wording/lettering, rather than having any graphical logo, BUT we're not rigid on this. If you can come up with a good, *original* graphical logo we'd happily consider it. It's just our experience that the type of brand we have in mind is more about the wording/lettering.

Think Intel, SAP, IBM, Lenovo, Cisco, Nokia, Fedex, Ericsson, Google, PayPal..."


What do you think? I tried to keep it simple. Even though some of my inhouse feedback warned me that those "e" characters could be mistaken for an "a", I still bet on that shape. I'm a stubborn motherf&#!+!!

Please let me know, your feedback is important.
Add a Comment:
 
:iconmansy-graphics:
mansy-graphics Featured By Owner Sep 22, 2014  Professional Digital Artist
Wonderful work,
-
You can also find Free PSD Logo Templates renewed daily here: PSDFly.com
Reply
:iconpencilshade:
Pencilshade Featured By Owner Jul 19, 2014  Hobbyist Digital Artist
Dear arpad, it's a very appealing and simple design. Yet very clever executed. Why?
The dark blue background color is always associated with tranquility, business and technology. It's easy on the eyes of the viewer. The white logotype grotesk conveys clarity, confidence and dynamic due to it's slight oblique/italic nature of the constructed font. Following "Keep it simple stupid". Now to the clever part I mentioned, innovation - you put it into the grass green vibrant lively arrow above the X, while being so clever to part the X into a left/right, up/down arrow to subliminally convey innovation and thinking out of the box into all directions, that's perfect! I really like it!

I hope the customer saw that too!
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:iconsunair1:
Sunair1 Featured By Owner Jun 15, 2013
can i know which font you used?
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:iconfiaz123:
fiaz123 Featured By Owner Jan 9, 2013  Student Interface Designer
nice design
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:icondt0098:
dt0098 Featured By Owner Sep 29, 2012
good!
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:iconbeatmachinebeatbox:
BeatMachineBeatbox Featured By Owner May 3, 2012  Hobbyist Digital Artist
awesome its looks very good
Reply
:iconorrrrr:
oRRRRR Featured By Owner May 26, 2011
realy nice and fresh logo :) n1 idea
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:icontekzye:
TEkzye Featured By Owner May 19, 2011
P.S. when i first saw this i read aphex :D
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:icontekzye:
TEkzye Featured By Owner May 19, 2011
if you used a font on the picture can you please tell me it's name? Thanks...
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:iconbrainstorml:
BrainstormL Featured By Owner Apr 29, 2011
very nice logo, congrats (:
Reply
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