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ephex logo by *arpad:iconarpad:

Categories Designs & Interfaces > Logos & Logotypes

Creative Commons License
Some rights reserved. This work is licensed under a
Creative Commons Attribution-Noncommercial-No Derivative Works 3.0 License.
:iconarpad:

Artist's Comments

Briefing:
"This company is an "umbrella" company for IT ventures, so it doesn't really have its own products, but is a stable for various IT innovation. Hence, the target audience is investors, corporate partners, etc.

The brand should convey:
- confidence
- optimism
- innovation
- youthful vibrance

We would *prefer* the brand to focus on wording/lettering, rather than having any graphical logo, BUT we're not rigid on this. If you can come up with a good, *original* graphical logo we'd happily consider it. It's just our experience that the type of brand we have in mind is more about the wording/lettering.

Think Intel, SAP, IBM, Lenovo, Cisco, Nokia, Fedex, Ericsson, Google, PayPal..."

What do you think? I tried to keep it simple. Even though some of my inhouse feedback warned me that those "e" characters could be mistaken for an "a", I still bet on that shape. I'm a stubborn motherf&#!+!!

Please let me know, your feedback is important.

Critiques


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Comments


love 0 0 joy 4 4 wow 1 1 mad 0 0 sad 0 0 fear 1 1 neutral 0 0
:iconnickenglishdesign:
Mood: Fear ~nickenglishdesign Jun 25, 2007, 6:29:39 PM
When I first viewed this logo I read the E as an E. Not sure what others think but I think the 'e' is fine.

I like this logo alot represents technology and is very modern

Another great logo keep 'em comin!

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Graphic Designer, Australia
:iconnickenglishdesign:
~nickenglishdesign Jun 25, 2007, 6:30:16 PM
ps I didnt mean to click the fear icon lol.

--
Visit my portfolio > [link]
Save a whale buy a shirt > [link]


Graphic Designer, Australia
:iconarpad:
*arpad Jun 25, 2007, 6:38:32 PM
heheh, nevermind the purple head. I'm glad you read it well, I'm sick of old fashioned "e's" hehehe Thanks mate!! :D

--
JoãoF | DC | DJ | DF
:iconfilleunique:
~filleunique Jun 25, 2007, 6:50:05 PM
i think it still look like an 'e' although u can add a lil' bit more of detail to it.. :) and the lil' green arrow at the end is fine but it seems to make the logo look a bit like unbalanced..overall, it ok.. :) :thumbsup:

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:iconfilleunique:
~filleunique Jun 25, 2007, 6:50:26 PM
i think it still look like an 'e' although u can add a lil' bit more of detail to it.. :) and the lil' green arrow at the end is fine but it seems to make the logo look a bit like unbalanced..overall, its ok.. :) :thumbsup:

--
:heart: .ME.I.AM. :heart:
:bulletpurple: [link]
:iconfilleunique:
~filleunique Jun 25, 2007, 6:54:21 PM
damn, i posted twice..:stupidme: :blushes: hehe..

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:iconarpad:
*arpad Jun 25, 2007, 6:58:49 PM
Perhaps you're right about the green arrow, I've got this logo on my rooftop, so let me see if I can survive the stress test! hehehe Thank you so much :)

--
JoãoF | DC | DJ | DF
:iconalias-unr:
~alias-unr Jun 25, 2007, 7:13:41 PM
I saw the e fine, until you said it looked like an a, and now I see an a. :P

Regardless, great logotype.
It came out perfect.

:+fav: from me.
:iconarpad:
*arpad Jun 25, 2007, 8:08:32 PM
heheh, shouldn't have said anything :p hehehe Thanks for the C&F :w00t:

--
JoãoF | DC | DJ | DF
:iconfilleunique:
~filleunique Jun 25, 2007, 8:10:49 PM
u're welcome.. :)

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